Digital Marketing Career Roadmap
A simple two-step path: master core digital marketing, then layer on AI-powered creative tools for an advanced, higher-value skillset.
How to read this roadmap: This is a single upgrade path — complete Digital Marketing first, then move into AI Marketing to add AI design and AI video skills on top.
The Digital Marketing course sequence
Which course comes after which. Click any course to view its full curriculum, fees and syllabus.
What Digital Marketing actually teaches
The core Digital Marketing course broken down into its practical skill stages, from search fundamentals through to paid ads and analytics.
This is a learning outline, not a literal week-by-week schedule — tap the yellow node to see where most students start, then explore each stage's sub-topics. On desktop, dotted lines connect each stage to its topic cluster; solid lines trace the main learning path. Tap any stage below to expand its topics.
Free demo class every Saturday
Come try before you commit. Centres in Amritsar (SRK Mall, Mall Road) and Jalandhar (65 Garha Road, Choti Baradari). ISO 9001:2015 certified, MSME registered, training since 2014.
Other career roadmaps
View all 9 roadmaps →Ready to start the Digital Marketing roadmap?
Free demo class every Saturday + 1:1 counselling at our Amritsar and Jalandhar centres.
Frequently asked questions
Can I join AI Marketing directly without Digital Marketing first?
AI Marketing builds on core digital marketing skills (SEO, Ads, Email). We recommend Digital Marketing first unless you already have hands-on marketing experience — ask our counsellors to assess your background.
What is the difference between the two courses?
Digital Marketing covers SEO, Google Ads, Meta Ads, Email/Klaviyo and AI tools as fundamentals. AI Marketing adds a layer of AI-powered creative work: AI design, AI video generation, Custom GPTs and Adobe Firefly.
How many students have been placed from this track?
380+ Digital Marketing graduates have been placed to date.
Do I need any design or technical background?
No — both courses are designed for beginners. AI Marketing does assume comfort with the tools taught in Digital Marketing.
Is there a free demo before I commit?
Yes — MITS Academy runs a free demo class every Saturday at our Amritsar and Jalandhar centres.