Walk into almost any trading office or small manufacturing business in Ludhiana today and you'll find someone who has used ChatGPT at least once — to draft an email, summarize a document, or answer a quick question. Far fewer have learned to use these tools systematically enough to actually save meaningful time or improve decision-making. That gap is exactly what MITS Academy's GenAI & Prompt Engineering course at the Model Town centre is built to close.
## Why this course matters for Ludhiana's business community specifically
Ludhiana's economy runs on small and mid-size businesses — hosiery exporters, auto-parts traders, textile units, CA offices — where owners and staff wear multiple hats: sales, correspondence, basic analysis, vendor communication. Generative AI tools, used well, can meaningfully reduce time spent on repetitive writing and research tasks across all of these roles. The problem most people run into is not access to the tools (ChatGPT is free or cheap) but not knowing how to prompt them effectively to get genuinely useful output.
## What the Model Town course covers
MITS Academy's GenAI & Prompt Engineering course runs 3 months, priced at ₹22,000–₹35,000, with batches every Saturday. The curriculum includes:
- Understanding how large language models work at a practical, non-technical level - Prompt engineering techniques — structuring requests to get consistently useful, accurate output rather than generic responses - Business applications — drafting emails and proposals, summarizing documents and contracts, basic market research, customer communication templates - AI tools beyond ChatGPT — image generation tools (useful for product catalogs and marketing), AI-assisted spreadsheet and data tools - Limitations and risks — understanding where AI output needs to be verified rather than trusted blindly, especially for anything involving numbers, legal language, or factual claims
## Who this course is for
- Business owners and family business successors in Ludhiana's trading and manufacturing community wanting to use AI tools systematically rather than haphazardly - Office staff and executive assistants handling correspondence, documentation, and research who want to work faster - Students and job seekers wanting AI literacy as a general-purpose skill that complements whatever their primary career track is - CA office staff and accountants interested in how AI tools can assist with (not replace) routine documentation and research work
## What this course is explicitly not
This is not a coding course, and it's not the AI & Machine Learning program (which is a 6-month, much more technical track for students wanting to build AI systems). GenAI & Prompt Engineering is about using existing AI tools effectively as an end user — a fundamentally different and much more accessible skill than building AI models from scratch.
## Being honest about AI's limitations
Generative AI tools make mistakes, generate plausible-sounding but incorrect information, and should never be the sole source for anything involving legal, financial, or compliance-critical decisions. The course explicitly covers these limitations rather than presenting AI as an infallible shortcut — using these tools well means knowing when to double-check their output, not blindly trusting it.
## The Model Town centre
MITS Academy Ludhiana is located at Model Town, Ludhiana, Punjab 141002, phone +91 76966 67961. The course runs on the identical curriculum used at the established Amritsar and Jalandhar centres, under the same ISO 9001:2015 certification.
## FAQs
Do I need any technical background for this course? No — this course is explicitly designed for non-technical users, including business owners with no coding or IT background.
Is ChatGPT free, or do I need a paid subscription for this course? The free tier of most GenAI tools is sufficient to complete this course; a paid subscription is optional and not required.
How is this different from the AI & Machine Learning course? AI & Machine Learning (6 months) teaches you to build AI systems using Python and ML frameworks. GenAI & Prompt Engineering (3 months) teaches you to use existing AI tools effectively as an end user — a much more accessible, non-coding skill.
What's the batch schedule? New batches start every Saturday at the Model Town centre.
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