# Digital Marketing Course Syllabus Amritsar 2026 — What 6 Months Actually Covers
Before enrolling in any digital marketing course in Amritsar, you should know exactly what you're getting. This is the complete syllabus for MITS Academy's 6-month Digital Marketing course — module by module, tool by tool.
Why syllabus transparency matters
Most Amritsar digital marketing institutes hand you a 1-page PDF with "SEO, Google Ads, Social Media" written on it. That tells you nothing. You need to know: which specific tools, how many live projects, what certifications, and what you'll be able to do by the end.
MITS Academy publishes full transparency because confident students make better students.
Month 1: Foundations + AI Mindset
Week 1–2: Digital Marketing Fundamentals - What digital marketing actually is (and what it isn't) - Marketing funnel: Awareness → Interest → Decision → Action - Owned, Earned, and Paid media — when to use each - How to read a brand brief and build a marketing strategy
Week 3–4: AI Tools for Marketers - ChatGPT for content creation, ad copy, and keyword research - Canva Magic Studio for social media graphics - How to build a Custom GPT trained on a brand's voice - Prompt engineering for marketing use cases - AI ethics: what to disclose, what to automate, what to keep human
Tools introduced: ChatGPT, Canva, Notion AI, Perplexity
Month 2: SEO — Search Engine Optimisation
Week 5–6: On-Page and Technical SEO - Keyword research using AI tools + Google Keyword Planner - On-page optimisation: title tags, meta descriptions, H1 structure - Technical SEO: site speed, mobile-first indexing, Core Web Vitals - WordPress SEO: Yoast, RankMath setup
Week 7–8: Off-Page SEO + Local SEO - Link building strategies that work in 2026 - Local SEO: Google My Business optimisation, citation building - NAP consistency, review management - Live project: rank a local Amritsar business for 3 keywords
Tools introduced: SEMrush, Ahrefs (basics), Google Search Console, Screaming Frog, Google My Business
Month 3: Paid Advertising — Google Ads + Meta Ads
Week 9–10: Google Ads - Campaign structure: Search, Display, Shopping, YouTube - Keyword bidding strategies: Manual CPC, Target CPA, ROAS - Ad copy writing with ChatGPT - Conversion tracking setup (Google Tag Manager) - Live campaign: ₹2,000 real budget, Search campaign
Week 11–12: Meta Ads (Facebook + Instagram) - Audience targeting: core, custom, lookalike - Creative production with Canva Magic + AdCreative.ai - Pixel setup + Conversion API - A/B testing creatives and audiences - Live campaign: ₹2,000 real budget, Lead Generation campaign
Certifications earned: Google Ads Search Certification (official), Meta Blueprint Certification prep
Month 4: Social Media + Content Strategy
Week 13–14: Instagram + LinkedIn Growth - Algorithm mechanics: how reach is determined in 2026 - Content calendar creation with ChatGPT - Reels strategy: hook writing, editing with CapCut AI - LinkedIn B2B content and personal brand building - Instagram Analytics: what to track, what to ignore
Week 15–16: YouTube + Video Marketing - YouTube SEO: title, description, thumbnail optimisation - Hook writing for retention - CapCut AI for editing, ElevenLabs for voiceovers - Faceless YouTube channel model - Live project: create and publish 3 Reels + 1 YouTube video
Month 5: Email, Analytics + Advanced Channels
Week 17–18: Email Marketing + Automation - Mailchimp + Brevo setup - Email funnel design: welcome, nurture, conversion sequences - Subject line A/B testing - Drip campaign automation with Zapier
Week 19–20: Analytics + Reporting - Google Analytics 4 setup and events - Looker Studio dashboard creation - ChatGPT for writing insight reports from raw data - Microsoft Clarity heatmaps - How to present performance data to a client
Month 6: Affiliate, E-commerce + Career Launchpad
Week 21–22: Affiliate + Performance Marketing - Affiliate networks: Amazon Associates, Flipkart, Hostinger - Building niche content sites - Performance marketing funnel: traffic → email capture → sale
Week 23–24: Career + Freelancing Launchpad - Portfolio building: what to include, how to present - LinkedIn optimisation for job seekers - Resume crafting for digital marketing roles - Mock interviews: 3 rounds with real industry questions - Freelancing: pricing your services, finding clients in Punjab, GST + invoicing - Agency model: how to scale beyond solo freelancing
What you can do after 6 months
✅ Run a complete SEO campaign for a business from scratch ✅ Run live Google Ads + Meta Ads campaigns with real budget ✅ Create and manage social media content that grows followers ✅ Build an email marketing funnel that converts leads ✅ Produce performance reports using GA4 + Looker Studio ✅ Pitch and price digital marketing services to clients ✅ Apply for SEO/Ads/Social Media roles at Punjab companies ✅ Work remotely for companies outside Punjab
Batch schedule + demo
- •Daily batch: Mon–Fri, 9 AM–12 PM or 4 PM–7 PM
- •Weekend batch: Sat–Sun, 10 AM–2 PM
- •Free demo: Every Saturday at MITS Amritsar, SRK Mall, 2nd Floor
Call +91 90567 55115 to check next batch start date.
FAQ
Q1. What exactly is covered month by month in this 6-month digital marketing course? The course moves from fundamentals to execution across six structured phases: Month 1 covers SEO foundations and keyword research; Month 2 focuses on Google Ads and Search campaign management; Month 3 dives into Meta Ads (Facebook and Instagram) with live ad budgets of ₹3,000–8,000 per student; Month 4 covers email marketing using Klaviyo and marketing automation; Month 5 introduces AI tools like ChatGPT, Canva Magic, and AdCreative.ai for content and creatives; and Month 6 is a capstone project where you run a full-funnel campaign for a real client or your own freelance setup.
Q2. What are the fees for the digital marketing course at MITS Academy Amritsar, and are there any discounts? The course fees range from ₹22,000 to ₹32,000 depending on the batch and electives, with zero-interest EMI available on fees above ₹20,000. MITS Academy offers a 10% discount on production of a valid student ID, 15% for women candidates, and 20% for siblings of alumni — making it one of the more affordable structured programmes in Amritsar.
Q3. What salary can a fresher expect after completing this digital marketing course in Amritsar or Jalandhar? Fresh graduates from MITS Academy's digital marketing programme typically start at ₹2.5–4.5 LPA with local Amritsar and Jalandhar businesses, agencies, and e-commerce brands. Those who target Mohali-based product startups or remote roles can expect ₹4–8 LPA, and top performers securing remote Bangalore SaaS positions have crossed ₹10 LPA within 12–18 months of graduating.
Q4. What types of companies hire digital marketing graduates from this course in Punjab? MITS Academy's 380+ placed digital marketing alumni have joined local agencies in Amritsar and Jalandhar, Mohali-based firms like Net Solutions and Indus Net, and national brands across e-commerce and SaaS. The freelance track built into the final month also enables graduates to directly acquire clients across Punjab's retail, hospitality, and education sectors — Amritsar alone has a dense concentration of export houses and tourist-facing businesses that actively hire digital marketers.
Q5. Does the syllabus include hands-on practice with real ad campaigns, or is it purely theoretical? Practical execution is a core part of the curriculum — students manage live Google Ads and Meta Ads campaigns using real budgets of ₹3,000 to ₹8,000 allocated during the course. By graduation, each student has a portfolio of actual campaign reports, ad creatives, and SEO audits they can show to employers, which is a significant advantage over self-taught or purely video-based learners.
Q6. Kya yeh 6-month digital marketing course karne ke baad Amritsar mein hi achhi job mil sakti hai? Yes, Amritsar mein bhi kaafi opportunities hain — especially export businesses, travel and hospitality brands, and local e-commerce sellers who need in-house digital marketers. MITS Academy ke 380+ placed graduates mein se kaafi log Punjab-based roles mein hi join kiye hain, aur jo remote ya Mohali shift karna chahte hain unke liye bhi placement support diya jaata hai — dono centres pe, SRK Mall Amritsar aur Garha Road Jalandhar.